Hey there 👋
I make big brands worth following.
Social media and content strategist. Head of Social at Publicis Media, London. Thirteen years turning the world's most recognisable brands into things people actually stop to watch.
years in social and content, from Sydney to London.
A bit about me
I've spent my career building social and content campaigns for some of the world's biggest brands, leading strategy across organic and paid, building editorial engines that behave like newsrooms, and figuring out what's next before it's obvious.
These days, a lot of that runs through creators and influencers: partnerships that span globally-followed household names and the niche local specialists who genuinely own their communities.
From a community manager's desk in Sydney to Head of Social at Publicis Media in London, the throughline has always been the same: making brands sound like they actually have something to say.
Off the clock: my dog 🐕, a good whisky 🥃, and a sunny holiday ☀️.
What I do
Strategy, content and the bit where it all has to actually work.
Social & content strategy
End-to-end strategy across organic and paid, from the big platform idea down to the always-on calendar that keeps it alive.
Editorial & innovation
Newsroom-style content built to react in real time, plus a standing brief to test the formats and platforms before everyone else does.
Leadership
Building and leading social teams that punch above their weight, and translating ambition into work that ships.
Creators & influencers
Creator and influencer partnerships across the full spectrum: globally-followed, household-name talent through to the micro and local specialists with real community trust.
Career
From APAC to EMEA, leading social for the world's biggest brands.
One of the world's largest media networks. Leading social across a team of expert content creators, copywriters, community managers, analysts and creatives, alongside creator and influencer partnerships that range from household names to local micro-specialists.
Content and social strategy for some of Australia's largest brands, plus community management and paid social across every major channel.
Brands I've worked with
The names on the brief tend to be ones you already know.
Recognition
Work that's been recognised.
